Define the need
We clarify the occasion, audience and desired response, then establish the content and preparation the campaign actually requires.
B2B email marketing
B2B email marketing that fits your project
We develop email campaigns for specific project occasions and consenting professional contacts. Scope, content and response handling are agreed individually, from a single information message to a coordinated sequence of topics.
B2B email marketing
Consent. Relevance. Transparency.
Before sending, the audience, consent records and content are agreed. Every marketing email needs a clearly identified sender and a simple way to unsubscribe.
Read our anti-spam policy ↗- Establish recipient eligibility and consent records.
- Approve the message, sender and response route together.
- Handle unsubscribe requests and replies consistently.
Our contribution
From the message to the response
Align the content
Copy, design and supporting information follow one theme. Your responsible contacts approve the intended version before the activity takes place.
Organise the next step
Enquiries and unsubscribes follow an agreed process. Further communication remains connected to the appropriate people in your organisation.
An illustrative project brief
Example: a single project update
An organisation wants to send consenting business contacts one update about a specialist meeting. We prepare a concise message with a clear contact and agreed unsubscribe handling.
Start a conversation
Let’s discuss what your project needs.
What support would help with your next project step? We can agree a suitable scope and the information required to begin.
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Positive Group Deutschland GmbH
Freiburg im Breisgau · Germany